Jumeirah Beach Hotel Marketing Mix Analysis

Jumeirah Beach Hotel Marketing Mix Analysis Hospitality industry is one of the fastest growth areas in UAE economy and Dubai market also. There are a lot of hotels, which provides wide range of products in Dubai. In which, Jumeirah Beach Hotel is well-known because of its luxury and high ranking. To understand Jumeirah Beach Hotel success, we focus on analyzing its marketing mix with four main elements such as product, price, place distribution and promotion. Secondary data such as internet sources, reports and primary data such as reviews of customers through survey are collected to analyze Jumeirah Beach Hotel marketing mix. In additional, three other elements (process, people and physical evidence) of extended marketing plan are also mentioned in analysis summary to expanding our understanding about this hotels performances and success. Jumeirah Beach Hotel in Dubai introduction Jumeriah Beach Hotel, opened in 1997, is a luxury hotel and premium family destination in Dubai. This hotel is one of Jumeirah groups projects, whose want to be a world class luxury international hotel and hospitality management company, committed to be the industry leader in all of activities through dedication to stakeholders, colleagues, customers, business partners and owners. After completion in 1997, the Jumeirah Beach Hotel became the 9th tallest building in Dubai and offer exclusive accommodations in the unique city in Dubai. Jumeirah Beach Hotel is located seaside on Jumeirah Beach and have total of 33,800 square metres (364,000 sq ft) of beach for visitors use. Beside the hotel is the Wild Wadi Water Park, which is unlimited for guest in the hotel access to. The beachfront area where the Burj Al Arab and Jumeirah Beach Hotel are located was previously called Chicago Beach. In addition, Jumeirah Beach Hotel is not far from the international airport and only about 25 km from the downtown Dubai. For construction style, this hotel is built as a dynamically shaped 26 storey curved design built in the shape of a breaking wave; the building stands 93 meters high and 275 meters long.As a beach resort that is completely given to the pleasures of life, Jumeirah Beach Hotels in Dubai provides to customer: 598 rooms and suites 19 private beachside villas Over 20 restaurants and bars Conference and Banqueting facilities Talise Complimentary access to Wild Wadi Water Park The Hub Sinbads Kids Club As many its success during development process, we can review main key results from 2006 to 2009 as follows (Picard F. ) Increase the overall hotel revenue by 10% by conducting an aggressive revenue management strategy Maintain a colleague turn over at 18 % JD power guest satisfaction index 800 points Increase the Dubai Holding Health and Safety audit by 28% within a year Manage to Achieve the highest Health and Safety score since 3 years Hotel HACCP certification Meet and Greet all new colleagues and host a quarterly lunch with all new promoted to a management role And its awards received since September 2006: TripAdvisor.com Travelers Choice Awards 2006 Best Luxury Hotel World Dubai Quality award 2007, award recognize by the government of Dubai Jumeirah Beach hotel, rank 70 out of 100 hotels as results of Institutional investor survey, the world best hotel survey. Daily Telegraph Travel Awards, Jumeirah Beach Hotel Favorite resort hotels For the third year in a row, readers of one of Germanys leading business travel magazines, Business Travelers, chose Jumeirah Beach Hotel as the Best Hotel in the Middle East In 2012, Jumeriah Beach Hotel in Dubai have got the award of Travelers Choice ® 2012 Winner and been at Rank 13 of 452 hotels in Dubai (Trip advisors ) All of information shows that Jumeriah Beach Hotel in Dubai have been getting sustainable development and becomes one of the successful hospitality business in Dubai. Marketing mix analysis Product: The analysis focuses on explaining how the Jumeirah Beach Hotels products are developed to sustain competitive advantage Jumeirah Beach Hotel in Dubai gets successfully because of its sustainable competitive advantage although it has only launched in 1997. Main keys of its sustainable competitive advantages are identified as follows: First, Hallmarks, Guiding principles and core standards of Jumeirah group is applied in its day to day activities. Jumeirah Beach Hotel in Dubai promotes for integrity, teamwork, recognition, innovation, continuous growth, people focus as its culture and core competencies. With all of its performances, based on primary and secondary data collected, Jumeirah Beach Hotel in Dubai gets 5 star rating with 5 criteria such as cleanliness, Facilities, Services, Location and Pricing. Thousands of reviewers have wonderful experience with this hotel because of its services and products. Second, Making customers its first priority and striving constantly to exceed their expectations. Jumeirah Beach Hotel in Dubai provides premium family destination for customers with plenty to do for all ages. For example, it offers the standard room categories, which will sleep up to 2 adults and 2 children. Other room categories will sleep up to 3 children also so all of family members can easily stay together and enjoy their moments in this hotel. They are always available for child offers. They always bring the extra values for customers as free entry to The Wild Wadi Water Park. In addition theres a selection of childrens pools together with a climbing wall and extensive water sport options. About the meals, the resort also take care about children needs and requirements so they offer a choice of child-friendly restaurants with childrens menus and dining offers available throughout the year. They also create very comfortable playground for children with its 1,178 square meters o f total play, chill and swim areas in Sinbads Kids Club. There is a lot of great fun, fully supervised activities for children of all ages. Sinbads Kids Club meets international standards of children services and also provide very fantastic world to play for children. For babysitting services, in-room babysitting can be arranged with 24 hours notice. Charges will be made on an hourly rate basis plus travelling expenses. Applying the approach of making customers its first priority in activities, Jumeirah Beach Hotel in Dubai has satisfied its customers and got very good reviews from them. Third, Jumeirah Beach Hotel in Dubai performs its values by leading by example and role modeling a culture of excellence in everything it does. Evidence of this value is reflected by its customers. Based on primary data collected from a survey of Jumeirah Beach Hotel in Dubai, we can see many impressive comments about its services. Angela Chan commented that The hotel emphasizes guest services and be excellent at this. All of staff is very pleasant, knowledgeable, ultra smiley and friendly , Great service, fantastic facilities as commented of Caroline Rodgers and The restaurant is perfect. The service and staff also fantastic as commented of Anonymous. Fourth, it always provides consistently superior and innovative products and services As reviews of customers, Jumeirah Beach Hotel has very good services at rate 5 star because its services are efficient, welcoming and friendly in spite of the demand masses. In this hotel, we can find consistently superior and innovative product and services such as: Nine premium types of room, including Ocean Deluxe Room, Ocean Deluxe Balcony Room, Ocean Club Executive Room, Ocean Junior Suite, One Bedroom Ocean Suite, Two Bedroom Ocean Suite, Three Bedroom Ocean Suite, Beachcomber Suite, Presidential Suite Diversified types of Dining and bars such as 360 °, Al Khayal, Beachcombers, Carnevale, Der Keller, Dhow Anchor , Go West, La Parrilla, La Veranda, Latitude, Latitude Creations, Marina, Ocean Blue (Beach), Palm Court, Pool Bar, Uptown Bar, Villa Beach, Waterfront, Fantastic facilities with Spa, The Gymnasium, Water Sports, Sinbads Kids Club (Luxury world wide collection) Price The analysis focuses on explaining how prices are set to reflect the organizations objectives and market conditions Because Jumeirah Beach hotel focuses on luxury services and want to become leader of hospitality industry as Jumeirah groups vision, it set price quite high in comparison with other luxury hotels in Dubai. Its room rate is from 422 and up when it is ranked as the twelfth of 452 hotels in Dubai (Trip advisors) We can compare its room rate with other luxury hotels as table below: Hotels Rank Room rate $ Al Maha Desert Resort 1 1059 and up Grosvenor House Dubai 2 305 and up Dar Al Masyaf at MadinatJumeirah 3 571 and up One and Only Palm Dubai 4 608 and up Le Royal Meridien Beach Resort Spa 5 273 and up Raffles Dubai 7 312 and up Jumeirah Beach Hotel 12 422 and up (Compare price of 19 hotels in Jumeirah Beach) With room rate of 422 and up, Jumeirah Beach Hotel in Dubai achieve both of organizational objectives (luxury hotel and excellent services) and competitive advantage by pricing. Distribution This analysis focuses on explaining how distribution is arranged to provide customer convenience As we know that, Jumeirah Beach Hotel in Dubai is one of Jumeirah groups project so it can get benefit from distribution channel of Jumeirah group. First, this hotel joined in distribution channels of Jumeirah group with many online booking partners and sales agents such as Booking.com, Agoda, hotel club, Travel republic.co.uk, Hotel Pronto, Lastminute.com, viva stay, on hotel, vacenza.com, hotels4u.com à ¢Ã¢â€š ¬Ã‚ ¦ These partners help this hotel provide customer convenience in booking and taking sales off. Second, this hotel has own distribution channels by direct sales and its sales agents as netflight.com, Hayes Jarvis, accorhotels.com à ¢Ã¢â€š ¬Ã‚ ¦ Jumeirah Beach Hotel also has best price guarantee for customers who book directly with it through its website. With combination of distribution channels of Jumeirah group and Jumeirah Beach Hotel in Dubai distribution channels, customers are provided convenience to book room and taking sales off to save their money. Promotion This analysis focuses on illustrating how promotional activity is integrated to achieve marketing objectives Because of many competitors in market segmentation of luxury hotels, Jumeirah Beach Hotel performs sales off strategy to promote sales. For examples, they always have special offers such as 4nts fr  £949 Includes Free Half Board per person based on two people sharing an Ocean Deluxe Room on a half board basis. Inclusive of private transfers, scheduled economy seats and all applicable taxes (Luxury worldwide collection) Jumeirah Beach Hotel announced that they have many other offers for customers and speak daily to their hotels to source better prices. In other ways, they have proper promotion strategy with partners to reach customers such as customers can save up to 70% if they booking through online booking partner. Analysis Summary Marketing mix is very important for one enterprises and Jumeirah Beach Hotel is not out of this theory. Four P elements (Product, Price, Place distribution, Promotion) this hotel have appropriated with its marketing objectives, its market segmentation and become to very important elements of its success. In additional, three other elements of extended marketing mix such as process, people and physical evidence also support to hotels success. About process, Jumeirah Beach hotel in Dubai has clear process, which is applied by teamwork and innovation theory as its statement we work towards common goals through open communication, mutual support and win win attitude. We respect our differences and build upon our strengths and we are open minded, challenging conventional thinking, improving our processes and implementing new ideas faster than our competitors (Jumeirah website) About people, this hotel has very good staffs, which always satisfy customers and contribute to its excellent reviews. Rating of services is always at 5 stars About physical evidence, we can easy find features for a luxury hotel as in room arrangement, scene, facilities, dining and bars and also equipment in types of room. Rooms at the Jumeirah Beach Hotel offer panoramic views of the beach, the harbor and the park and are equipped with cable / satellite channels, a safe and a plasma / LCD TV. With the features of floor-to-ceiling windows and private balconies, rooms offer a DVD player, a private bathroom and tea and coffee making facilities. Internet access is also provided. In conclusion, Jumeirah Beach Hotel marketing mix is evaluated as appropriated to its objectives, culture, marketing segmentation and vision. With its excellent performances, Jumeirah Beach Hotel will get higher ranking from its customers and become hospitality industry leader in Dubai as its vision and statement. Appendices Types of room in Jumeirah Beach Hotel Ocean Deluxe Room: have 2 main features breathtaking views of the Arabian Gulf spacious seating area and walk-in shower Ocean Deluxe Balcony Room: have 2 main features Beautiful views with the most breathtaking views of the Arabian Gulf Equipped with a king size bed, a spacious seating area, walk in shower and a separate bath. Ocean Club Executive Room: have five main features: 50 square meters (538 square feet) added Priority check in/out in the comfort of the Club Executive Lounge, luxurious amenities, breakfast options at Beachcombers, Latitude or in the comfort of the guest room. Guests with children have access to the Premium Leisure Club where breakfast is served. Ocean Junior Suite: have 2 main features Relax in the privacy of your very own sun terrace, dine alfresco or entertain in the sitting/living area. Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room. One Bedroom Ocean Suite: have 2 main features: Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room. Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room. Two Bedroom Ocean Suite: have 2 main features Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room. Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room. Three Bedroom Ocean Suite: have 2 main features Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room. Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room. Beachcomber Suite: have six main features 148 square meters (1,593 square feet) added Two bedrooms, kitchenette, 2 sun beds. Direct and easy access to the main pool area and the beach. Close access to the executive pool and Wild wadi Waterpark. Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room; Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room. Presidential Suite: have four main features 160 square meters (1,722 square feet) added c Special Features: Two floors with separate living, dining and sleeping areas. Large bedroom on the upper floor with bathroom and whirlpool. Lower level living room with bar counter and terrace. Sea view. Can access to the Club Executive Lounge and breakfast is served in Latitude or in the comfort of own room. Guests with children have access to the Premium Leisure Club and breakfast is served in either the Premium Leisure Club, Latitude or in the comfort of own room (Luxury worldwide collection)

Regulating Food Advertising for Children

Regulating Food Advertising for Children Mollie Burdick February 14, 2012 HU 101 Critical Thinking Herzing University Online The most popular form of advertisement that companies use is association. This is done by having a famous actor or actress endorse the product by being in a commercial or using that product in their television show or movie. This form of advertisement is more effective in teens wanting to fit in. For even younger children they base what they want by what character or toy is in the commercial or on the front of the box. For example: Tony the tiger, Toucan Sam, and The Captain from Captain Crunch.Children associate things being good for them when they see them presented to them in this way, especially when they hear for example Tony the tiger saying â€Å"their great! † This is why, â€Å"thirty years ago, the marketing industry established the Children’s Advertising Review Unit (CARU) specifically to recognize that material which might be truthful and non-deceptive for adults could still mislead young people† (Liodice, R). There are guidelines for just about every aspect of our lives. Now they are trying to enforce stricter guidelines on how companies advertise their product.But can this be done without violating a company’s right for the freedom of speech? Yes, companies just need to be a little more creative. So in order to help fight childhood obesity, Liodice explains that â€Å"companies, individuals, families, schools, governments and the media need to work together in ways that will bring better health to everyone in this country† Advertisements are being targeted the hardest because children spend way too much time watching television. The average child watches about one thousand hours of television a year. â€Å"On average, children ages 2-5 spend 32 hours a week in front of a TV.Kids ages 6-11 spend about 28 hours a week in front of the TV and 71% of 8- to 18-year-olds have a TV in their bedroo m. † says Kyla Boyse. This shows that children are not being active enough and they are losing their imagination. Our lives are governed by guidelines in every form. But can this be done without violating a company’s right for the freedom of speech? Yes, companies just need to be a little more creative. So in order to help fight childhood obesity, â€Å"companies, individuals, families, schools, governments and the media need to work together in ways that will bring better health to everyone in this country† (Liodice, R).One of the things that the guidelines ignored is â€Å"the point and the fact that adults make the vast majority of food purchases for their families, particularly for younger kids† (Liodice, R). So if the adults don’t buy it the kids wouldn’t be able to eat it. But what the guidelines did not forget is what children do, to get what they want. Example how children will through a temper tantrum if they can’t have what t hey want. So the adults have a tendency to give in to keep the child calm. This problem I blame on the government for taking punishment out of the home.Adults are powerless against children in fear of going to jail for child abuse or child endangerment. Personally I feel a trip to the wood shed would be called for, it never hurt us, but it did get our attention. In order to help stop the bad influences of food commercials on children, companies have started backing off how many food commercials they advertise. According to Nielsen Media Research there was a thirteen percent decline (Liodice, R). Especially during the prime time when children are watching television. This is a start but not the cure for childhood obesity.This is not just a media problem. This is a problem starts at home, children need to play outside more in the fresh air so they get the exercise. T. V. was not designed to be a babysitter, but seeing it has become a babysitter schools, government, companies, individu als, and families all need to work together to stopping childhood obesity. References Boss, J (2010) Think: Critical Thinking and Logic Skills for Everyday Life. Retrieved on February 14, 2012 Kyla Boyse, RN. , August 2010, Television and Children, Retrieved on February 14, 2012 from http://www. med. umich. edu/yourchild/topics/tv. htm

Autobiography: three of my childhood memories

In this talk I'm going to discuss three of my childhood memories. These things are very special to me and I've treasured them mentally and physically throughout my life. I'd like to start with a book, this book is called ‘Better days'. The moral of this book is to never give up trying in life, it describes a boy's childhood. The boy is called Tom and he was abused by his family, he was brutally beaten and his parents treated him like filth. But one day he thought that life was about happiness and dreams so he decided to stand up to what he believes in. Unfortunately his wicked parents did not agree and he continued getting beaten. This fragile and disturbed boy wanted to be a teacher, he wanted the opportunity to help children with their education and most of all he wanted to teach children that life is like a drop of rain, you can see it for a moment but eventually it goes. Throughout the story it describes Tom's feelings towards others, he was a kind and considerate person, even to his parents but most of all he never stopped believing in hope.  Like read about memories? Read also  Flashbulb memory! This story stays close to my heart because it shows that anyone can be who they want to be, but the only way to live that dream is to stick with it and never give up. This story is also an inspiration in my life and it has taught me to never give up believing. Now I'm going to describe a song which to me feels really emotional, it is by a rapper called 2 Pac and the song is called ‘Changes'. This song is about life and how life itself copes with changes. When I listen to this song it reminds me of September 11th because I think that tragic day changed the world for ever. It involved war on other countries and it has ruined many people's lives. When I compare the song and that day of September 11th I think to myself that the world is very cruel and the people of the world are very cruel to each other. Didn't God say ‘love each other like I have loved you ?'; well to me I think the world has broken that promise. This song will stay with me throughout my life and it reminds me to be kind to others and to settle things with peace and not war. Finally, this brings me to my last memory and that is an object that has been with me all my life. It would have to be my flannel. You are probably thinking ‘why a flannel'. Well it may not be an expensive object but as long as it is yours it's priceless. When I was born I had this flannel by my side in hospital, it was just something to amuse and comfort me but from that day on I couldn't go anywhere with out it. This small flannel reminds me of my whole life and it symbolizes me as an individual.

Adolf Hitler The Early Years Essay - 1503 Words

Adolf Hitler: The Early Years On April 20, 1889, a demon was brought into this world. His name was Adolf Hitler. He was born in the family quarters of the Pommer Inn in Braunau, a small city on the Austrian border. The child was unhealthy and his mother, Klara, worried that young Adolf would not survive. Klara provided much love and attention to her baby, which Adolf would later take advantage of to get what he wanted (Smith 50). Despite his self-centeredness, Adolf held a deep bond with his mother which united them throughout his childhood. On the other hand, Alois, Adolf’s father, failed to play an important role in Adolf’s development. Alois spent the majority of his time away from the customs station with his friends†¦show more content†¦Alois was forced to retire at the age of fifty-eight because of medical reasons, but acted as though he were a young and healthy person (Payne 47). Because of his father’s retirement, Adolf was forced to conform to the ways of the fa mily for the first time in his life. He had no means of escaping authority and his extreme temper was quickly built. On January 21, 1896, Klara gave birth to another daughter and Alois retirement dreams were fading. There were now five children in the house and everywhere looked there were kids. Because of the constant burden of the children, Alois would escape to a nearby tavern and relieve his discontent by drinking (Walther 144). With Alois’ unhappiness and increasing drunkenness, he needed someone to take his anger out on and he found this in Alois Jr. Alois would come home from the tavern drunk as usual and beat his oldest son. A year later, fourteen year-old Alois Jr. would run away from home to escape his father’s harsh treatment. This put young Adolf, at age seven, next in line for his father’s treatment. Alois would become more and more distant from the family and not only would they suffer, but the farm would suffer as well. In July of 1897, Alois would sell the farm because of its nonprofitability and moved from Hafeld to the town of Lambach. At first, Alois seemed pleasant with the family’s new surroundings, but with the tight space of their home and the Children’s increasing maturity,Show MoreRelatedThe Rise Of Adolf Hitler1457 Words   |  6 Pagespeople who have elected them. The rise of Dictator Adolf Hitler to supreme power in Nazi Germany would prove to be an event in history that was totally inexplicable in any terms. He was an adventurer who desired to conquer the German people and dominate the entire world, reshaping it accordingly to his desires and pleasures. The evidence of his pestiferous acrimony is all around us, making it quite difficult to believe he did it all on his own. 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