Tuesday, November 26, 2019
The Fact-packed Email Subject
The Fact-packed Email Subject The Fact-packed Email Subject The Fact-packed Email Subject By Michael For important email messages, try to see how much content you can get into your subject line. I dont mean you should try to see how long a subject line you can write 60 or 80 characters should be the maximum. No, but sometimes you want to get your message across through the subject line alone, so the recipient can get the urgent news even before reading the whole message. For example, if youre organizing a Toastmasters meeting, try something like, Tech-Talk Toastmasters, Friday noon, Jims Restaurant. But you say, If I put too much in the subject, nobody will read the rest of the email. Then make it Fridays Toastmasters meeting agenda. What subject line do you use when cold-calling, or sending an email to someone who doesnt expect it? Use specific details that a spammer wouldnt. For example, If you want to discuss a new paint thinner with a professional painter in your rainy town of Oakhurst, use an email subject such as Better paint thinner for Oakhurst humidity. If youre contacting someone upon the recommendation of someone elses, put the recommenders name in the subject line. Even if the email is unsolicited, the details are authentic enough, and the product benefits are real enough, that your subject line may convince the painter to open the email. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Is She a "Lady" or a "Woman"?10 Colloquial Terms and Their MeaningsThe Uses of ââ¬Å"Theââ¬
Saturday, November 23, 2019
A Guide to Socratic Ignorance
A Guide to Socratic Ignorance Socratic ignorance refers, paradoxically, to a kind of knowledgeââ¬âa personââ¬â¢s frank acknowledgment of what they donââ¬â¢t know.à It is captured by the well-known statement: ââ¬Å"I know only one thingââ¬âthat I know nothing.â⬠à Paradoxically, Socratic ignorance is also referred to as Socratic wisdom. Socratic Ignorance in Plato's Dialogues This sort of humility regarding what one knows is associated with the Greek philosopher Socrates (469-399 BCE) because he is portrayed displaying it in several of Platoââ¬â¢s dialogs.à The clearest statement of it is in the Apology, the speech Socrates gave in his defense when he was prosecuted for corrupting the youth and impiety.à Socrates recounts how his friend Chaerephon was told by the Delphic oracle that no human was wiser than Socrates.à Socrates was incredulous since he didnââ¬â¢t consider himself wise.à So he set about trying to find someone wiser than himself.à He found plenty of people who were knowledgeable about specific matters such as how to make shoes, or how to pilot a ship.à But he noticed that these people also thought that they were similarly expert about other matters too when they clearly were not.à He eventually drew the conclusion that in one sense, at least, he was wiser than others in that he did not think he knew what he did not in fact know.à In short, he was aware of his own ignorance. In several other of Platoââ¬â¢s dialogs, Socrates is shown confronting someone who thinks they understand something but who, when questioned rigorously about it, turns out not to understand it at all.à Socrates, by contrast, admits from the outset that he does not know the answer to whatever question is being posed.à In the Euthyphro, for instance, Euthyphro is asked to define piety.à He makes five attempts, but Socrates shoots each one down.à Euthyphro, however, does not admit that he is as ignorant as Socrates; he simply rushes off at the end of the dialog like the white rabbit in Alice in Wonderland, leaving Socrates still unable to define piety (even though he is about to be tried for impiety). In the Meno, Socrates is asked by Meno if virtue can be taught and responds by saying that he doesnââ¬â¢t know because he doesnââ¬â¢t know what virtue is.à Meno is astonished, but I turn out that he is unable to define the term satisfactorily. After three failed attempts, he complains that Socrates has benumbed his mind, rather as a stingray numbs its prey.à He used to be able to speak eloquently about virtue, and now he canââ¬â¢t even say what it is.à But in the next part of the dialog, Socrates shows how clearing oneââ¬â¢s mind of false ideas, even if it leaves one in a state of self-confessed ignorance, is a valuable and even necessary step if one is to learn anything.à He does this by showing how a slave boy can only solve a mathematical problem once he has recognized that the untested beliefs he already had were false. The Importance of Socratic Ignorance This episode in the Meno highlights the philosophical and historical importance of Socratic ignorance.à Western philosophy and science only get going when people begin to question dogmatically help beliefs.à The best way to do this is to start out with a skeptical attitude, assuming one is not certain about anything.à This approach was most famously adopted by Descartes (1596-1651) in his Meditations. In actual fact, it is questionable how feasible it is to maintain an attitude of Socratic ignorance on all matters.à Certainly, Socrates in the ââ¬â¹Apology doesnââ¬â¢t maintain this position consistently.à He says, for instance, that he is perfectly certain that no real harm can befall a good man.à And he is equally confident that ââ¬Å"the unexamined life is not worth living.ââ¬
Thursday, November 21, 2019
Training and Development in Food & Beverage Dissertation
Training and Development in Food & Beverage - Dissertation Example In this current business environment, various factors have direct influence over the operations and entire performance of an organisation. The prior reason behind the establishment of any businesses is to sell maximum products and/or services to the customers with the prime intention of earning high revenue. In this regard, it becomes quite crucial and important for the organisations to effectively manage and utilise the various resources in an efficient manner for maintaining the economies of scale in their respective operations. In the current scenario of increasing level of globalisation and business market competition, the organisations tend to effective manage their internal practice and desire to provide exceptional products and/or services in the dynamic business environment. This particular scenario has certainly led the organisations to carry out their different activities in a well and integrated manner with forming as well as preserving well-built contractual relationship amid the workforce. The performance of any business is highly dependent on how efficiently the organisations are involved in producing goods and/or services to satisfy the customers. Thus, placing required number of workforce does not led towards ensuring the succession of the business (Saks, 2010). In relation to the above context, the workforce should remain efficient in terms of their skills and necessary responsibilities that have been assigned to them. In this regard, appropriate and regular training along with development are necessary.
Tuesday, November 19, 2019
Virture according to Aristotle Essay Example | Topics and Well Written Essays - 500 words
Virture according to Aristotle - Essay Example These components are a personââ¬â¢s passion, faculty and state of character. However, amongst the 3 components, Aristotle has only identified moral virtues with the state of character. The state of character can be believed as complex inclinations or personalities to behave and feel in certain ways under certain conditions (Payne). A personââ¬â¢s appetite can be linked to his desire. The higher his appetite or desire, the more he would likened to be aiming for that goal or vision. This is the reversely proportional to a person with a lower appetite (Aristotle & Ross, p. 20-21). A person can be said that he is born with the potential of being morally virtuous. But for that person to be one, he should be trained on doing what is right to be truly virtuous even as an adult. Virtue is learned by constant practice and not just simply keeping it in mind. It should be shown to others rather than be kept in oneââ¬â¢s head (Aristotle & Ross, p. 20-21). Virtue is a personââ¬â¢s disposition to perform the right way. In practical circumstance, there is an absence of rules. Right conduct can only be witnessed in some sort of mean in extremes which are deficiencies and excess. Between the feelings of fear and confidence, courage is the mean of the two. Aristotle stated that: ââ¬Å"Of the people who exceed, he who exceeds in fearlessness has no name (many of the states has no name), while the man who exceeds in confidence is rash, and he who exceeds in fear and falls short in confidence is courageâ⬠(Aristotle & Ross, p. 28). Vices according to Aristotle are the bad characters of a person (IEP.Com). It can be concluded that virtues and vices are connected with the same things. They are being driven by the same factors. Virtue is the positive effects of these factors while the vice is the negative
Sunday, November 17, 2019
Starbucks in China Essay Example for Free
Starbucks in China Essay Why did Starbucks fail in the Forbidden City? Zane lee (Ziang Li) ESLI PMP Why did Starbucks fail in the Forbidden City? Introduction Nowadays, economic globalization is becoming an irreversible tendency; therefore, different multinational corporations always want to extend their branches to other countries, especially for the food companies, such as, McDonaldââ¬â¢s, Starbucks, and Burger King. In recent years, the world has also witnessed that Chinaââ¬â¢s economy has developed to a higher level since China has reformed and opened for more than 30 years. According to Lardy, in the middle of 1990s, China had become one of the largest worldââ¬â¢s trading nations (Lardy, 1995, p.1). Now, Chinese customers have more desire and abilities to enjoy western food. Therefore, many multinational food corporations, such as, Starbucks, KFC, and Krispy Kreme, want to enter in Chinese market, and these companies treat China as an emerging market because of the development of Chinese economy and consumption ability. However, China has thousands years of history, and its market situation is complicated. It is hard for western companies to be adapted to the situation. Now, some western food companies, to some extent, have achieved success in China, such as, Starbucks, KFC, and McDonaldââ¬â¢s. There were also many companies, such as Dunkin, Krispy Kreme, and Burger King failed in China (Rein, 2012). Starbucks is one of the few that has successfully entered the Chinese market, but it is still facing many challenges, and it also failed in the most traditional areas in China, such as in the Forbidden City. In the past ten years, Starbucks has achieved much success in general business areas in China. Starbucks is an international coffee retailers which was founded in the early of 1970s in Seattle, U.S. It sells both a variety of coffee and other related beverages all over the world (Marketline, 2012, pp.3-4). Starbucks entered in Chinese market in 1999 (Wang, 2012, para.3). As the Trefils team (2012) shows that with the development of Starbucks, ââ¬Å"Starbucks has successfully opened more than 570 stores in 48 cities since it first entered China twelve years ago. Building on this momentum, it plans to open 1500 stores by 2015â⬠(Trefils team, 2012). To achieve the succe ss,à Starbucksââ¬â¢ marketing strategies have exerted a big influence in this process. According to Rein (2012), Starbucks introduced ââ¬Å"coffee experience shopâ⬠to give customers an opportunity to experience Starbucksââ¬â¢ culture, and Starbucks developed some tea-flavor coffee to be adapted to Chinese flavor. Moreover, Starbucks chose wonderful shop location to promote its brand image and avoided using advertising or promotions to make direct conflicts with the Chinese tea culture. Furthermore, Starbucks also collaborates with local companies to spread Starbucksââ¬â¢ business and to reduce Starbucksââ¬â¢ cost (Rein, 2012). Through taking these strategies, Starbucks, to some degree, has overcame the challenges from both the traditional culture and the local competitors, such as U.B.C and Dio Coffee. However, Starbucks still failed in the Forbidden City. According to Netzley, Digantral, Wong, Tan, Hee (2011), at the Yale CEO Leadership Summit (2006), China Central Televisionââ¬â¢s news compere Chenggang Rui asked Jim that ââ¬Å"Do you have plans to open stores in the Taj Mahai, Versailles, or Buckingham Palace?â⬠. Half year later, Rui posted a blog in Sina blog to against Starbucksââ¬â¢ existence in the Forbidden City, and he thought that Starbucks existed in the Forbidde n City was a kind of erosion for Chinese culture. Even though in 2007, the internet was an infancy in China, it was growing fast. There were tens of thousands of people following Ruiââ¬â¢s blog at that time. ââ¬Å"In January 2007, Rui, an experienced media personality from CCTV turned this communication channel on Starbucks. The effort to remove the iconic western brand from the centre of the Forbidden City quickly became global newsâ⬠(Netzleym, Digantral, Wong, 2006). Several months later, Starbucks closed the coffeehouse in the Forbidden City. By analysing Starbucksââ¬â¢ failure in the Forbidden City, this paper will help Starbucks to know how to control the risks, such as entering in some special areas in China, in the future and help other international companies to understand the Chinese culture. In recent years, Scholars have analysed how Starbucks can achieve success in the general areas in China. For example, Starbucks has two main business strategies: License and Joint Venture (Harrison, Chang, Gauthier, Joerchel, Nevarez, Wang, 2005, p.281), and Starbucks also uses HR strategy, which is offering good salary for staff, to maintain the quality workforce (Zhang, 2009, p.18). Scholars also have discussed some culture factors on cross-culture brand extension. For instance, ââ¬Å"consumer s in several East Asian countries have higher levelsà of self-construal. Therefore, the likelihood of brand extension success is expected to be higher in respect of these groupâ⬠(Henseler, Horvà ¡th, Sarstedt, Zimmermann, 2010, p.8). Even though Starbucksââ¬â¢ marketing strategies made it success in general business areas in China, this does not mean that there is no potential risks for Starbucks in China. Starbucks is still facing challenges in the most traditional areas, such as in the Forbidden City, because the Forbidden Cityââ¬â¢s imperial culture excludes foreign culture, Chinese peopleââ¬â¢s nationalism could not accept Starbucksââ¬â¢ existence in the Forbidden City, and Starbucksââ¬â¢ fashion culture contradicts to the Forbidden Cityââ¬â¢s classic culture. This paper will discuss Starbucksââ¬â¢ failure in the Forbidden City from these three parts. The serious culture shock in the Forbidden City One of the most important reasons why Starbucks failed in the Forbidden City was Starbucks and the Forbidden City had different cultures, and they were different symbolisms. China has five thousand years history, and its traditional culture was handed down by each generation. Nowadays, Chinese traditional culture has exerted a big influence on modern business, especially on multinational companies which have set up business in China but have different cultures with Chinese. If multinational companies want to run their business to be more successful in China, it is necessary for them to understand Chinese traditional culture, especially for the company, like Starbucks, which want to set up its business in the most traditional areas in China. Starbucksââ¬â¢ symbol of western country could not combined with the Forbidden Cityââ¬â¢s imperial culture The Forbidden City is the symbolism of the imperial culture (Han Zhang, 2009, p.397). According to China. Org (2005), the Forbidden C ity (Imperial Palace) is setting in the center of Beijing, and it is the largest and most complete imperial palace and ancient building group in China. The buildings of Forbidden City was started to be built in 1406 and was finished in 1420. Since Ming dynasty, there had been twenty-four emperors lived and ruled China in this palace (China.org, 2005, para. 1). In the Forbidden City, yellow is the primary, and almost all roofs of buildings were decorated with yellow glazed tiles. During Ming and Qing dynasty, yellow was the color that only emperors could use. This kind of color ââ¬Å"represents the emperor, the central figure of China, and alsoà represents land, the root and origin of all earthly creaturesâ⬠(Han Zhang, 2009, p.397). Moreover, in ancient China, besides servants, only the people who had direct relationship with emperor could live in the Forbidden City. Therefore, the Forbidden City can be the symbol of the imperial culture. Starbucks is the symbolism of western culture. Starbucks is American company. Now, drinking coffee in Starbucks coffeehouse has become a normal living style for many American people. Moreover, Starbucksââ¬â¢ branches have spread to all over the world. On the one hand, according to Curtin and Gaither (2009), ââ¬Å"In the eyes of many Chinese people, the image of Starbucks is encoded with a meaning that might convey, like many other western fast food brands which introduced from U.S., ââ¬ËAmerica, western valueââ¬â¢ in Chinaâ⬠(Curtin Gaither, 2007, p.85). On the other hand, in or der to entering in Chinese market, Starbucks has developed its coffee flavours to be adapted to Chinese taste, and Starbucks also sells tea and moon cakes which are the traditional Chinese food in its coffee house (Rein, 2012). These product, to some degree, can implicate traditional culture. The supreme imperial culture of the Forbidden City excludes Starbucksââ¬â¢ culture. The imperial culture is a traditional Chinese culture, and it has thousands years of history. In the ancient time, normal people could not use the stuff that emperor used and also could not enjoy the food that emperor enjoyed, which means that the imperial power was supreme and had the feature of exclusiveness. According to Chiu and Cheng (2007), when Starbucks opened its coffeehouse in the Forbidden City, these traditional Chinese food were also sold in Starbucks Forbidden City Shop, and on the surface of its products, Starbucks still used its English logo (Chiu Cheng, 2007, pp.85-86). As Bzelova shows that moon cakes, which have thousands years of history, are treated as the symbol of family reunion and the round harvest moon. Initially, moon cake was invented by soldier. In Ming dynasty, the mood cake was introduced into the Forbidden City and became a kind of specialized food for emperor at one time (Bzelova, 2013). Another fact is moon cakes are usually yellow. As above mention ed, in the ancient time, only emperor could use the color ââ¬Å"Yellowâ⬠. However, Starbucks sold the moon cakes with English logo, it was a kind of contradiction to the traditional Chinese culture. Moreover, the English logo which was painted on the yellow moon cake was a kind of contradiction to the imperial culture. Even though emperor was disappearedà for almost one hundred year and the Forbidden City had also become a tourist attraction, the imperial culture still exist in the Forbidden City, which can be revealed from the Forbidden Cityââ¬â¢s main colorââ¬âââ¬Å"Yellowâ⬠. Therefore, selling these products by a foreign company could emerge conflicts to the Forbidden Cityââ¬â¢s imperial culture, and the imperial culture of the Forbidden City, to some degree, prevented Starbucks to run its business in the Forbidden City. Chinese nationalism could not accept Starbucks in the Forbidden City Chinese peopleââ¬â¢s nationalism could not accept Starbucksââ¬â¢ existence in the Forbidden City. As Miscevic (2010) defines that ââ¬Å"nationalismâ⬠is usually used to describe two phenomena: ââ¬Å"(1) the attitude that the members of a nation have when they care about their national identity, and (2) the actions that the members of a nation take when seeking to achieve (or susta in) self-determinationâ⬠(Miscevic, 2010, p.1). Chinese peopleââ¬â¢s nationalism has hundreds years of history. In 1840, the first opium war happened in China, and Britain invaded in China by selling opium. For western countries, such as British, Spain, and France, after the first industrial revolution, their industries and economy were developed fast, and their domestic demands could not meet the requirements of their economic development; therefore, many of these countries wanted to invade to other countries to make profits, and China became one of the most important targets for western invaders. After the first opium war, China paid millions of silver for British and France and ceded territory to British. In the following one hundred year, Chinese people had experienced a series of invasions from western countries. Chinese peopleââ¬â¢s nationalism was set up during these disasters. According to He (2007), even though China is becoming more and more open, and peopleââ¬â¢s living condition is becoming more and more fortu nate, Chinese people still cannot accept that western culture exceedingly combined with Chinese culture (p.6). As above mentioned that Starbucks can be treated as a symbol of America. Even though in the history, China and America did not have direct conflict, U.S. is still usually treated as the representation of western power because America is one of the biggest and the most powerful country in the world (Cheng, 2012). However, Chinese people usually treat the Forbidden City as the most tradition area, and ââ¬Å"[t]he presence of any foreign brands or products in this place may imply invasion of western culture assisted by western corporate powerâ⬠(Hang Zhang. 2009, p.398). As these areas were destroyed by western invaders during the war; therefore, it is hard for Chinese people to accept western companies, such as Starbucks, which have strong culture to run its business in the Forbidden City. Starbucksââ¬â¢ fashion contradicts to the Forbidden Cityââ¬â¢s classic culture The Forbidden City is the symbolism of Chinese classic culture. This symbolism can be experienced from the Forbidden Cityââ¬â¢s design. According to Han Zhang (2009), ââ¬Å"[t]he design of the Forbidden City, from its overall layout, as laid down in the Classic of Rites (Li ji), to the smallest detail of decoration, has symbolic meaning with underlying philosophical and religious principlesâ⬠(Han Zhang, 2009, p.397). From Han Zhangââ¬â¢s analysis, we can find that the design of the Forbidden Cityââ¬â¢s buildings contains profound Chinese culture. As Wang (2010) indicates that ââ¬Å"[t]he calligraphy tablets hung over each main gate and building, although often neglected by visitors, actually are special embodiments of traditional Chinese concepts either well known or maybe unexpected by their readersâ⬠(Wang, 2010, p.11). Taking the Confucianism ââ¬Å"Harmonyâ⬠for example, there are three great front halls in the Forbidden City, their names are ââ¬Å"Hall of Supreme Harmonyâ⬠, ââ¬Å"Hall of Central Harmonyâ ⬠, and ââ¬Å"Hall of Preserving Harmonyâ⬠, respectively. In ancient time, the emperor usually believed that he was the son of Heaven. ââ¬Å"His highest goal was established to achieve harmony among Heaven, the Earth and the human being. Thus, harmony was repeatedly emphasized on the tablets to idealize the effectiveness of the courtâ⬠(Wang, 2010, p.12). This is the one of the traditional cultures that can be found in the Forbidden City. The Forbidden Cityââ¬â¢s buildings also represent the theory of ââ¬Å"syncretism between heaven and manâ⬠and the theory of ââ¬Å"self-discipline and social commitmentâ⬠(Zi, 1987, p.448). Therefore, the Forbidden City implies many great and profound Chinese classic culture. Starbuck is the symbol of fashion. From the surface of Starbucks, we can find that the meaning of Starbucks is represented by the green logo, ââ¬Å"the fine coffee drinks, music, cozy in-store setting and free Wi-Fiâ⬠(Puel, Pons, Jin, 2007, p.2). According to Han and Zhang (2009), Starbucks is making itself to be a widely known brand in China. ââ¬Å"Particularly, Starbucks is targeting affluent Chinese customers as well as the growing middle class, making itself ubiquitous in chic shopping mallsâ⬠¦. Drinking Starbucks coffee has gradually become fashionableâ⬠(Han Zhang, 2009, p.397). Therefore, Starbucksââ¬â¢ fashion culture has deeply rooted in the heart of Chinese customers. Starbucksââ¬â¢ fashion culture contradicts to the Forbidden Cityââ¬â¢s classic culture. As Cha (2003) indicates that Chinese classic culture is dominated by the Confucianism, and in the Confucianism, ââ¬Å"self-cultivationâ⬠is an important thought which means people should keep their bodies to be healthy and through self-reflection to improve their minds to reach an optimal state (Cha, 2003, pp.170-171). From the definition of ââ¬Å"self-cultivationâ⬠, we can recognise that Chinese classic culture advocates the importance of having a peaceful living style, the importance of implementing self-discipline, and the importance of keeping on the rails. However, as Harrison (2005) shows that Starbucksââ¬â¢ fashion culture advocates the importance of freedom and the importance of materials (p.281). Therefore, Starbucksââ¬â¢ fashion culture could not combined with Starbucksââ¬â¢ classic culture. Objections Except the cultural factors, media influence is also a cause for Starbucksââ¬â¢ failure in the Forbidden City. In recent years, Chinaââ¬â¢s internet media is developing so fast and is becoming more and more powerful on affecting business. According to Chiu, Lin, and Sliverman (2013), the most popular websites, such as Sina, Tencent, and Netease, are important media for companies to engage in the increasingly affluent online audience, and companies can also use ââ¬Å"social media as a vital source of information for brand and product decisions. Chinaââ¬â¢s social media landscape is a complex environment at huge scaleâ⬠(Chiu, Lin, Sliverman, 2013, para.3). As above mentioned that Chenggang Rui posted a blog on Sina to against Starbucks. According to Han and Zhang (2009), ââ¬Å"[s]ince September 2006, Sina launched a blogsphere, informally called ââ¬Ëcelebrity blogs (mingren boke),ââ¬â¢ where most bloggers are well-known public figures such as performers, artists and writers. Using a ranking system, Sina promotes certain celebritiesââ¬â¢ blogs and downplay othersâ⬠(Han Zhang, 2009, p.397). After Rui posted his blog, his arguments were spread to many places quickly because of the tremendous internet users. ââ¬Å"Without using Sina as platform, Ruiââ¬â¢s voice would not have been so well receivedâ⬠(Han Zhang, 2009,à p.397). Therefore, the internet media, to some extent, made influence on Starbucksââ¬â¢ failure in the Forbidden City; however, the cultural problems is still the main cause for Starbucksââ¬â¢ failure because internet media is only a kind of medium for opponents to advocates the cultural problems. Conclusion This article shows the problems that Starbucks had experienced in the Forbidden City and analyses the reasons why Starbucks failed in the Forbidden City. With above mentioned analysis, we can draw a conclusion that Starbucks failed in the Forbidden City because of the serious Chinese culture shock. Even though Starbucks has achieved success in the general business areas in China, it still cannot thoroughly cope with the problem of culture shock in the most traditional areas in China, such as in the Forbidden City. The case that Starbucks failed in the Forbidden City is a good example not only for Starbucks itself but also for other multinational corporations in China to understand how serious the Chinese culture shock is, and Starbucks can also learn from this case to avoid making the same inappropriate decision in the future. References Bezlova, A. (2013). Chinaââ¬â¢s traditional moon cake now a status symbol. Retrieved from http://www.culturebriefings.com/articles/chinmnck.html Cheng, D. (2012). The complicated history of U.S. Relations with China. Retrieved from http://www.heritage.org/research/reports/2012/10/the-complicated-history-of-us-relations-with-china Cha, S. H. (2003). Modern Chinese Confucianism: The contemporary neo-Confucian movement and its cultural significance. Social compass, 50(4), 481-491. Chiu, C. Y., Cheng, S. Y. (2007). Toward a social psychology of culture and globalization: Some social cognitive consequences of activating two cultures simultaneously. Social and Personality Psychology Compass, 1(1), 84-100. Curtin, P. A., Gaither, T. K. (2007). International public relations: Negotiating culture, identity and power. Thousand Oaks, CA: Sage. Chiu, C. Lin, D., Sliverman, A. 2013. High influence: Chinaââ¬â¢s social media boom. Retrieved from http://cmsoforum.mckinsey.com/article/high-i nfluence-chinas-social-media-boom
Thursday, November 14, 2019
The Zone Diet Versus the Atkins Diet Essay -- Health Nutrition Diet Ex
The Zone and Atkins diets aim to achieve lower levels of insulin in the bloodstream. The Zone diet reduces carbohydrates by structuring calorie intake to a 40% carbohydrate, 30% protein, 30% fat ratio. The ratio decreases the amount of carbohydrates consumed, inturn lowering overall insulin levels. The Atkins diet also lowers insulin levels by lowering the quantity of carbohydrates ingested. This four phase diet begins with extreme limitation and gradually allows small amounts of carbohydrates. Though these diets implement different approaches they both reduce the insulin levels in the bloodstream. The Zone dietââ¬â¢s main concern is a lifelong optimization of the bodyââ¬â¢s metabolic function by regulation of levels of insulin in the bloodstream. These insulin levels are largely affected by the types of food consumed. Studies have shown that the consumption of foods high in carbohydrates lead to an increased level of insulin in the bloodstream. This increase in insulin levels is believed to lead to increased hunger and possibly obesity. In order to decrease the levels of insulin in the bloodstream, the Zone diet follows a strict formula of types and amount of food ingested. This one phase diet follows the notion that a diet should have a balance and avoid ketosis, or causing the body to think it is starving. This balance limits meals to a 40-30-30 composition. 40-30-30 means that 40 percent of a mealââ¬â¢s calories should be fiber rich carbohydrates, 30 percent should be low-fat protein, and 30 percent should be fats. Contrary to the Food Pyramid, the Z one diet decreases the amount of carbohydrates and increases the amount of protein. This decrease in carbohydrates lowers the levels of insulin and alth... ... The Zone and Atkins diets share the same main goal to regulate insulin levels in the bloodstream. Each has a unique way of achieving this goal. The Zone diet focuses on a strict calorie intake breakdown of 40% carbohydrates, 30% protein, and 30% fats. This structure of calorie consumption causes a decrease in the amount of carbohydrates ingested. The diet is not only strict in the proportions of the types of food consumed but also requires six precisely spaced Zone meals throughout the day. The Zone diet requires close adherence to guidelines, but the Atkins diet is in ways more flexible. The Atkins diet begins with an extreme limitation of carbohydrates and gradually allows small quantities, but has no other restrictions. Through balance or severe limitation of carbohydrates, the Zone and Atkins diets aim to reduce large insulin levels in the bloodstream.
Tuesday, November 12, 2019
Fahrenheit 451 Lit. Notebook
Phi Cao Carlin ââ¬â 1 English IIK 30, January 2013 1. Character: Clarisse Quote: ââ¬Å"I sometimes think drivers donââ¬â¢t know what grass is, or flowers, because they never see them slowly,â⬠she said. ââ¬Å"If you showed a driver a green blur, Oh yes! Heââ¬â¢d say, thatââ¬â¢s grass! A pink blur! Thatââ¬â¢s a rose garden! White blurs are houses Brown blurs cows. My uncle drove slowly on a highway once. He drove forty miles an hour and they jailed him for two days. Isnââ¬â¢t that funny and sad too? (1. ) Analysis: As Clarisse and Montag meet for the first time, she asks a series of mysterious questions that no one in the dystopia would ever even think of. The statements and questions display how wise she is and how there are very few people like her in this society that can actually see the enjoyments in life and nature. She attempts to make Montag understand that this world they live in, everything moves so fast, they need to slow down every once in a while and appreciate the simple pleasures in life.Because their society is overtaken by technology they are convinced that it is the only way to make them happy. Quote: ââ¬Å"Are you happy? â⬠(1. 10) By asking a simple question like this, it challenged Montag to think beyond his usual capacity, thinking outside of his normal life. Heââ¬â¢s began to have thoughts about his definition of true happiness. He starts to realize heââ¬â¢s not truly happy, thatââ¬â¢s why it took him a while to respond to her question. This quote by Clarisse is one of the most important quotes throughout the story.Without this quote, Montag wouldnââ¬â¢t doubt himself about his true happiness. 2. Symbols: Fire Quote: ââ¬Å"We shall this day light such a candle, by Godââ¬â¢s grace, in England, as I trust shall never be put out. â⬠(1. 40) Analysis: As the old woman whose house was about to be burned due to her love for books, she screams to Montag about ââ¬Å"Master Ridleyâ⬠and â⠬Å"playing the man. â⬠As the story continues, Beatty reveals to Montag this quote said by a british man named Latimer. After critically thinking Montag learns that there are things in the world hat are worth living and dying for which no one in this society is willing to do. For the woman it symbolizes unyielding strength, determination and dedication. Quote: The fire was gone, then back again, like a winking eye. He stopped, afraid he might blow the fire out with a single breath. But the fire was there and he approached warily, from a long way off. It took the better part of fifteen minutes before he drew very close indeed to it, and then he stood looking at it from cover. That small motion, the white and red color, a strange fire because it meant a different thing to him.It was not burning. It was warming. (3. 145) Analysis: Throughout the whole story Montag saw fire as nothing but destruction and he took pleasure into book burning at the beginning. So now seeing that this flame as a nice warming home for him, it begins to make him question. This small warm-felt fire began to make him see what heââ¬â¢s been so clueless about all along. Burning books wasnââ¬â¢t the solution but the problem. He then reconsiders about what Clarisse said about firemen. What if his job was really to stop burning books and rather than starting them?
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